Modern Day Technology What Kind Of Direct Effect Does...

Humans are first and foremost social creatures. Stay by yourself for any prolonged amount of time and you’ll immediately see why. If there’s nothing left to occupy yourself with, your life may begin to seem mundane and insignificant. Humans crave social interactions and sense of meaning. We all need a reason why we were born on this rock we call Earth. And this is precisely why your place in this world has such an impact on who you are, and how you choose to live your life: your identity. Now, take this context and place it in the modern day, and try to find a primary culprit for the biggest impact on social constructs and interactions. One of the most prevalent sculptors, many would argue (no matter where you go in the world) is modern-day technology. Since technology impacts social constructs, and social constructs shape identity, what kind of direct effect does technology play in the formation of identity and the place of the individual within society? This is the pr ecise issue for which I hope to explain throughout this essay, making and carefully analyzing predictions about how both current and future technology will impact one’s sense of place. Although the outlook on future technology is difficult to formulate and predict, I believe that technology (both current and future) will increase the overall development of identity within the individual through the continued use of media and the increase of man’s reign on technology. This will ultimately result in a societyShow MoreRelatedTechnology And Technology : The Use Of Technology1444 Words   |  6 PagesTechnology. According to Google, Technology is the application of scientific knowledge for practical purposes, especially in industry. Technology is supposed to be created for practical purposes,and it is. Ever since the first piece of tech was invented, people have been all over it, acquiring technology to make their lives easier. From the creations made by early ancestors to the iPhones created by Apple, technology has ruled peoples lives. Although on the surface it appears to be beneficialRead MoreIn The Modern Era, Technology Has Become The Driving Force1699 Words   |  7 Pages In the modern era, technology has become the driving force of the world and has led to many positive advancements, however when incorporating technological advancements into war, it can be said that technology has had more negative effects rather than positive ones. Technological advancements have had a negative effect on wars because the number of casualties increases, civilians are more susceptible to getting accidentally killed, and arms of mass destruction can easily fall into the wrong handsRead MoreModern Day Romance : A Feeling Of Excitement And Mystery Associated With Love1726 Words   |  7 Pagesdreams at one time or another. But does modern day romance look like this anymore? Instead, fairytales today are built from expectations from a tweet on Twitter; fancy da tes are now hours of Netflix and chillin’; and ballroom dancing means swiping right on Tinder and grinding on the club dancefloor. These transitions in our modern day are taking the romance and enjoyment out of dating and overall changing our feelings and expectations. To avoid the demise of modern day relationships due to the negativeRead MoreVideo Games Have A Positive Effect On Kids And More Adults Should Let Their Kids1465 Words   |  6 PagesI believe that video games have a positive effect on kids and more adults should let their kids play video games because of the many learning aspects that it can share. Most people say video games are too violent and that it stops kids from paying attention in school. All video games require a lot of critical thinking that can help you think better either its dealing with school work or any other situation. â€Å"Kids who play video games are given unusual problems to solve, many of which they must solveRead MoreQHT1 Task 4 Johnloyd 123114 Essay1449 Words   |  6 Pagesaround the communication barriers and use his or her communication skills to keep business operations going smoothly and to make improvements to the company. Personal Barriers: The first kind of barrier that can impede business operations are personal barriers. One of the personal barriers that come into play are perception differences. People of many different backgrounds and perceptions exist in any given workplace. For that reason it is important for a manager to understand how to deal withRead MoreThe Media And Mass Communication Essay1713 Words   |  7 Pagesand new media. According to the Electronic Frontier Foundation (2009), traditional media can be defined as the collective media technologies such as radio, newspapers, television, newsletter, magazines, and other print publications. New media, on the other hand, refers to the new generation of digital, computerized, or networked information and communication technologies (Electronic Frontier Foundation, 2009). Examples of new media include internet forums, blogs, wikis, Facebook, Twitter, YouTubeRead MoreApplying Virtual Communities Raised By Jane Mcgonigal And Sherry Turkle1646 Words   |  7 Pagesenabled by the Internet. How does shifting from the â€Å"real† world problem of poverty to the tensions in virtual worlds extend or test the limits of Banaji and Greenwald’s claims about the ways we tend to think in categories? Sherry Turkle is a professor in the Program in Science, Technology, and Society at MIT (Massachusetts Institute of Technology), where she also directs the MIT Initiative on Technology and Self. Turkle focuses on people’s subjective experiences with technology, published lots of booksRead MoreGlobalization : A Short History1720 Words   |  7 Pagestoday are seen less superior and most likely to keep peace and order rather than starting violence. In Jujen Osterhammel and Niels P. Petersson’s book Globalization: A Short History, they investigate what led to globalization. They discuss events in history starting from the 1800s to the cold war era and what events led to globalization. Osterhammel and Petersson describe every event in details that have led to the world we live in today. From there discussion, it is seen that Europe was a dominatingRead MoreInnovation and Technology1824 Words   |  7 Pagesorganizations and these strengths make it possible for the company to add value to its end products through innovation (Prajogo Ahmed, pp.499-515). Through the concept of core competence companies are able to concentrate on what they are best gifted in and outsource what they cannot do. This ensures that the products they produce cannot be copied easily be competitors. Because of the competence, the skill can be used diversely to develop different products and greatly add value. Core competenceRead MoreTechnology And Its Effect On Society2860 Words   |  12 PagesEver since the evolution of technology has evolved there have been numerous incidents from good to bad with murders, cyber bullying, threats, and interacting with new people. Laws have been passed for multiple reasons due to the inclement amounts of violent behaviors through technology as it has became more revolutionized. Many people have thoughts that technology is out of control with fatalities, and cyber bullying becoming such a problem for children, and even adults. Also in addition many other

The Anglo Saxons - 1310 Words

Everybody knows that usually wherever you live that the first warrior that you know is a knight. However not many people know how important the Anglo Saxons were. The Anglo Saxons made many technology development and their culture is very interesting and their stories everyone loves. First while they were not the first ones to try they were the first ones to build a successful trebuchet, catapult, and mortar. The trebuchet is a siege and defense weapon that uses a counter weight and a rope attached to a object. The catapult.ho is a defense weapon because they couldn t get the height needed to reach over the castle walls. It uses a winch to pull down a basket type thing which is where you put whatever you re shooting. Then when you pull†¦show more content†¦Eventually the king s ransom was paid off because some of the money that Robin collected went to pay it off. You will need to know all of this to understand the story a little bit more. The Adventure of Cedric Caedmon Anlà ¡f In the south eastern part of England a boy named Cedric Caedmon Anlà ¡f. Cedric was a mischievous boy since birth and was always trying to steal something. When word came about Robin Hood the giver to the poor this set Cedric on a path of greatness. You see when he heard and saw that people adored Robin he said to himself â€Å"why not I start to steal things for the poor as well.† Cedric started his plan the next day. For about 5 months he stole from the rich and gave to the poor and his life was the best it had been. But then he was caught stealing from the sheriff of nottingham and was thrown in jail. He was in jail for 2 weeks and then the jailer was walking down the hall with a new prisoner (little did he know that it was Robin Hood, for Cedric had never seen him before.) Robin was thrown in jail right next to Cedric. Cedric asked him why he was thrown in jail. Robin had been staring at the door for quite some time with a stern face but looked at Cedric. He said â€Å"Well I was caught trying to steal something and give it to someone.† Right then Cedric knew exactly who he was â€Å"Your Robin Hood aren’t you, I idealize you and I was caught stealing from the sheriff.† After hearing this Robin said â€Å"What’s the rest of your name Cedric?† Cedric thought forShow MoreRelatedVirtues Of The Anglo Saxons1054 Words   |  5 PagesLilian Lieu Ms. Hohls Period 2 CP English 4 Virtues in the Anglo Saxons In the 8th century, an epic poem of Beowulf written by an anonymous author embodies the ideal characteristics of Anglo Saxons. During the time of Anglo Saxons, Beowulf is used to convey similar qualities such as virtues, belief and traits in which the character of B Beowulf possess. For example, Beowulf exhibits Bravery, Loyalty, and strengthRead MoreThe Anglo-Saxon Period1826 Words   |  8 PagesThe Anglo Saxon period is the oldest known period of time that had a complex culture with stable government, art, and a fairly large amount of literature. Many people believe that the culture then was extremely unsophisticated, but it was actually extremely advanced for the time. Despite the many advancements, the period was almost always in a state of war. Despite this fact, the Anglo-Saxon period is a time filled with great advancements and discoveries in culture, society, government, religionRead MoreAnglo Saxon Values Essay998 Words   |  4 PagesLiteratur e 22 September 2017 Cultural Values of the Anglo-Saxons Anglo-Saxon literature passes down their ideas, beliefs, and values which shows us their ways of life. They express their values in three major works which are the epic Beowulf and the elegies â€Å"The Wanderer† and â€Å"The Seafarer†. The Anglo-Saxons valued their cultural values of loyalty, justness and bravery. Other major values are respected and shown throughout their works. The Anglo-Saxons have their own distinct values they admire thatRead MoreMedieval And Anglo Saxon Times1613 Words   |  7 Pagestenth century in Western Europe. Castles played a crucial role in European history. However, by the end of the thirteenth century they had lost their military, political, and social significance and were being abandoned. Castles in the medieval and Anglo Saxon times, especially in European area, were built entirely for proper function towards protection from the outside world. Since governments were powerless to deal with invasions, a political and military system called feudalism was formed to deathRead MoreBeowulf : An Anglo Saxon Hero1825 Words   |  8 PagesBeowulf: An Anglo-Saxon Hero The Anglo-Saxons’ cultures and traditions are rooted in their beliefs of the perfect hero. Their ideal hero has many key characteristics influenced by their culture including courage, strength, bravery, thick skin, loyalty, humbleness, and the ability to create strong trustworthy friendships. Beowulf is an epic poem that exhibits the ideal Anglo-Saxon hero. The Anglo-Saxon traditions illustrated in Beowulf accurately represent the Anglo-Saxon traditions of the time periodRead More The Anglo-Saxon Period Essay1757 Words   |  8 Pages The Anglo Saxon period is the oldest known period of time that had a complex culture with stable government, art, and a fairly large amount of literature. Many people believe that the culture then was extremely unsophisticated, but it was actually extremely advanced for the time. Despite the many advancements, the period was almost always in a state of war. Despite this fact, the Anglo-Saxon period is a time filled with great advancements and d iscoveries in culture, society, government, religionRead MoreBeowulf and Anglo-Saxon Symbolism Essays847 Words   |  4 PagesAnglo Saxon’s history is well known for their loyalty, courage and bravery. Beowulf our protagonist is symbolized as a hero, who represents the Anglo Saxons at the time. Beowulf earns his fame and respect through battling creatures nobody else would want to face. These creatures symbolize the evil that lurks beyond the dark. Beowulf’s intense battle with these creatures’ symbolizes the epic battle of good versus evil. In the end good triumphs over evil but one cannot avoid death. Beowulf’s deathRead MoreComparing Beowulf And The Anglo Saxon Era1015 Words   |  5 PagesHannah Bennett Mrs.Billingsly English IV 10 September 2015 Loyalty in the Three Battles During the Anglo Saxon era the epic poem, Beowulf, displayed many themes. Beowulf and the Anglo Saxon culture are alike in multiple ways, one of them is being loyal through hardships. â€Å"In Anglo-Saxon culture and literatures, the characteristics of a hero are to be bold, strong, fearless, loyal and showing indifference to pain† (Lam). Beowulf showed all of these amazing qualities throughout the poem. There wasRead MoreThe Anglo-Saxon Period: Weapons and Warriors Essay963 Words   |  4 Pagesheard of the story of Beowulf, but not know who the Anglo-Saxons were. According to an article on BBC History, the term Anglo-Saxon refers to settlers from the German regions of Angeln and Saxony. The Anglo-Saxons made their way over to Britain after the fall of the Roman Empire around AD 410 and the period lasted for 600 years. During this period there where many rises and falls of bishops and kings, as well as many important battles. The Anglo-Saxon warriors had a variety of weapons and armor to defendRead MoreAnglo Saxon Culture as Reflected in Beowulf Essay943 Words   |  4 PagesAnglo Saxon Culture as reflected in Beowulf Every culture has its own set of beliefs values and customs. Cultural beliefs, values, and assumptions are directly and indirectly acquired throughout a lifetime. A culture is the sum of a group’s way of life and this is no different with the ancient Anglo Saxon culture. Cultures usually have distinct figures that reflect their culture as a whole. The importance of religion, values, and heroes are reflected a great deal in the epic poem of Beowulf

Issues Of Mannerism Essay Example For Students

Issues Of Mannerism Essay he movement in painting that is now referred to as Mannerism began in Italy around 1520, influenced artists throughout Europe, and lasted until the end of the 16th century. The word Mannerism originates from the Italian word maniera which translates into the English word style. The basis of Mannerism then is style; its a period of art where the focus was on grace and beauty. While preceding trends of Renaissance art looked to nature to find their style, working to perfect it, Mannerists manipulated nature creating a gross perfection of human form, idealizing forms to the point of abstraction. Definitions of Mannerist art as well as the reasons for its appearance as a movement are still contested today. For a definition of mannerism to have validity, it must offer a valid origination of the movement. Much is revealed when the reasons behind a certain artistic expression are clear. Until the 19th century, Mannerist art was considered by most to be perverse and capricious. It was considered simply an excessive use of a specific manner of which contained qualities that were strange and unjustified. It was thought that extravagance, a need for increased productivity, and a lack of artistic knowledge led to the Mannerist style. In the early part of the 20th century, these generalizations were considered unfair, and many new theories about the origins of Mannerism surfaced. Some theories suggest that artists were displaying a conscious deviance, painting against the rules of classical art, and rebelling against the High Renaissance and the ideal of naturalness. The spiritual unrest of the age is often considered the root of this deviant artistic behavior. John Shearman points out in Mannerism that the wars of the early 16th century created a period of economic and social disturbance creating the growth of Mannerist style. He says most works of art are insulated in the mind of the artist even from his personal crises, joys and tragedies 40. More reasonable, he says, are explanations of Mannerism in terms of sociological and religious influences. There was a new development in patronage during this period where works were commissioned for no other reason than to have a work made by a certain artist. Many times the subject, and/or the medium were to be decided upon by the artist. Rosso Fiorentinos Descent From the Cross has a profoundly disquieting, visionary style that indicates a deep inner anxiety. There is a cold, icy feel to the painting. Spidery forms spread across a dark sky, and the figures are agitated yet rigid. Even the drapery appears hard, the folds look brittle and ready to crack. The light that bathes the figures and the colors of clothing are brilliant but unreal which reinforces the bad dream feel. Beginning with Mannerism, art begins to become more about the artist than the subject or the person who commissioned it. The pain and distress of Fiorentino is apparent in his work. In his book Mannerism and Maniera, Craig Smyth explains the belief that Mannerist style was connected with the desire for experimentation and creating art for arts sake rather than a spiritual crisis of the period. Smyth also believes that what is usually considered the anti-classical style of Mannerism is based on classical style specifically antique relief. He suggests that Mannerists connected with the idealization of classical art. Smyth says, the classic solution kept painters feeling at one with them, not in the opposition 27. Influenced by the figures of an antique relief, the figures in Pontormos Deposition appear to be molded out of stone; graceful linear rhythms are created by the intertwined geometric forms. The claustrophobic staging of the figures and the way they are all pushed up the front of the canvas closely resembles the unrealistic space of a relief. Pontormos forms have a sculptural solidity and cold gray flesh as if they were made of stone. 12 Angry Men EssayMannerist space is flat and ambiguous; the audience is never quite sure where it is going, or how the figures are arranged in it. The figures appear to be standing on a hill or incline, because the figures in the rear are lifted much higher than those in the front, and there are no clues to how far back the space actually extends. The center of the canvas is the space usually allocated for the focus of the painting during the High Renaissance, but Pontormo leaves it empty. This leaves the composition void of a focal point forcing the viewers eye to continually scan the image. The bodies of the figures seem to move around the frame of the canvas, and the focus of each figure is somewhere different in the painting. Two figures are even facing toward the back of the painting leaving viewers unsure where their attention should be focused. The composition is abstracted further by the palette of colors Pontormo chose. Compositions of the high Renaissance used, for the most part, the full range of primary colors, almost none of which appear in this work. Mannerist color wasnt meant to be realistic, it was for the purpose of variation, and thrill. Again in Fiorentinos Descent From the Cross, the multitude of figures creates a lack of focus in the image, but the uniform light in the painting also helps to disperse focal attention. Mannerist light tends to originate from somewhere parallel to the picture plane reserving shadow for surfaces that recede or protrude. Containing such a small amount of shadow, Fiorentinos scene appears to be bathed in the harsh flash of a camera stressing each figure equally and obscuring the subject. Fiorentinos figures are a mass of parallels and intersections describing the use of line and geometry in Mannerist painting. Smyth says that Elongation is not central to maniera, but the principals of angularity and of spotting the composition with angular elements are 11. The cross and ladders add to the geometry of the painting and aid in the tangency of forms. Shearman explains that the title Mannerism creates the illusion that it was a conscious movement like one of the 19th or 20th centuries. Mannerism didnt have a focus, the artists werent working toward a common goal. The artists of Mannerism were influenced by all that came before them: antiquity, their predecessors and artistic peers, but Mannerists were most importantly looking toward the future and their own imaginations. Artists were for the first time were creating art for the sake of art. The goal of art was no longer intended completely as social or religious propaganda to be determined by the patron. Mannerist art was influenced by imagination and based on fantasy, and it was largely aimed at the enjoyment of an audience.

Pleasantville Essay Essay Example

Pleasantville Essay Paper Ross demonstrates the change of perspective through the realization of ones potential. It Is the discovery of this potential that In turn changes ones outlook on the world around them and In turn the perspective of the people around them. The character Betty is a perfect example of alteration of ones perspective. Betty learns that she has more potential than a housewife. When Bettys outlook is altered, her social role, attitudes and values are altered as well. In Pleasantries the people came divided as they discovered their potential to make their own choices and began to express their own emotions. Betty left her role as a housewife and realized her lust for the milk bar owner. The use of color was used to portray the notion of change and altered perspective. When a persons perspective was altered they would become colored (as opposed to black and white) as well as a piece of the world around them. The Inevitability of change Is expressed through the supporting characters futile attempts to prevent It. FALL Change is a major theme in the animated series FALL. Much of the plot has to do with Mantas progressive change of attitude and perspective due to an unlikely encounter with a strange girl named Hard-Hard Hark. When we first see Anita, hes a kid trying to act like and adult, as many kids do, and even criticizes others lack of maturity. His first encounter with Hark leads him to remark that shes a stupid adult who refuses to grow up. We will write a custom essay sample on Pleasantville Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pleasantville Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pleasantville Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer And he gets quite frustrated with his father in the first episode hen he goes Into his living room to find Hark has been hired as their housekeeper. One way change is shown In FALL Is through a quote at the beginning Nothing amazing happens here. Everything Is ordinary. A huge factory that can be seen from our town, the Medical Mechanic plant, all the adults got exited when it came here like it was really a big deal, but nothing changed. This quote shows the way significant changes seldom happen in a small country town like Mambas and even when they do, normalcy returns quickly. Everyday large amounts of white smoke billow forth from the medical mechanic factory which is seen as a sort of barrier around the town which symbolizes how Mambas is cut off from the rest of the world. Anita is a perfect example of someone resisting change to the fullest extent. This is represented by his reluctance to swing the bat which is used as an extended metaphor to show his reluctance to accept change in the form of trying new things because as professional hockey player Wayne Greeter said You will miss 100% of the shots you dont take. Therefore if you dont try then monotony will resume. The other mall character Hard-Hard Hark Is seen as a kind Implement of change forcing Anita to adapt to changes in his environment and eventually in pep to cause changes wanly Is snow tongue near motivating NV Into swelling ten oat wanly drastically changes his perspective and forces him to accept constant change as a regular part of his life. **SONG** Comparison Unlike Pleasantries FALL is about the change of one kid not an entire world and isnt as upfront and obvious about it.

Search for My tongue and Presents from my Aunts in Pakistan Essay Example

Search for My tongue and Presents from my Aunts in Pakistan Essay Example Search for My tongue and Presents from my Aunts in Pakistan Essay Search for My tongue and Presents from my Aunts in Pakistan Essay Essay Topic: Poetry This essay is comparing two cultural poems, both written by people who have been taken from their home culture, to another one, which is different. The poems-Search for My tongue and Presents from my Aunts in Pakistan- are similar in some ways, but different in others. This essay will compare the two cultures, and the similarities and differences. Moniza Alvi wrote Presents from my Aunts in Pakistan. She was born in Pakistan in 1954 but was moved to England when she was a young child. As Moniza grew up in England she was separated from her origins and never felt entirely at home. This is shown in the poem half-English When Moniza revisited Pakistan she felt very English her cultural background was affecting her more than she realised. I feel that Moniza wrote the poem to show others how different it is to change cultures, to half belong to one and half belong to another culture. She mentions in a BBC interview her poem is autobiographical and reflects her growing up. At the start of the poem there is a strong sense of image, which helps to build up a feeling of adoration and beauty. We first see the idea of culture of culture in this poem in the clothing from Pakistan, which shows a rich sense of colour and beauty. When these clothes are later compared to with the cardigans from Marks and Spencers it is easy to see how one culture appears to splash out with colour in the various items of clothing, like the Salwar Kameez (loose trousers and a tunic, woven and worn traditionally by women). In the first stanza (verse) the beautiful clothing and strong visual continue but this beauty also has a dangerous side -the bangles she receives snap and cut her giving a slight sense of confusion which builds up slowly throughout the poem, coming back at stages. In stanza two it is obvious that the clothing is not what she wants. She feels that it doesnt suit her, that it is gorgeous but also too exotic alien in the sitting room line 17, suggesting that she prefers a more dull type of clothing, as shown in the second part of the stanza. I longed for denim and corduroy line 20-21 shows that her British clothing is what she prefers. The Pakistani clothing sets her aflame and she cant rise out of its fire. This part of the poem describes her and the clothing like a phoenix. She then describes herself as half-English. This may suggest that she feels that she doesnt fit in, she has no home. However, in stanza three there are some things that she likes about Pakistan, the camel skin lamp (Although this may not be from Pakistan it has more exotic qualities than English ones). She admires the transformation of camel to lampshade and the colour produce by it. Her mothers jewellery is described to make it look beautiful and precious. It almost seems inevitable that it will be stolen, as it shows a sense of danger, as do some of the other items from Pakistan, like the bangles. The items in the wardrobe give a good image of the differences between the two cultures. The dull, plain wardrobe and the dull, plain English clothing are completely opposite from the vibrant, bright Pakistani clothing, which stands out immensely. Her school friends are unimpressed with her clothing and want to see her weekend clothes. This shows a major cultural difference between her and her friends. She, However, admires the clothes and the mirror work. The poem moves into a flashback of her early childhood, as she is moving to England. She is left alone in her grandmothers dining room, suggesting that even in her early life she is isolated and separated from everyone else. In the poem, Moniza portrays a bad image of her homeland. The pictures that she has are from the time of her youth, though they are not described in the poem, show where she was born. They are different from the newspaper reports she reads later in her life when Lahore is a war torn country, a fractured land. She has pictures of Lahore in her mind; expectations of her country should be like to her. The environment she pictures shows a sexist environment, where the women and the men are separated. In the final stanza, we see that Moniza is isolated, left with the beggars and the sweeper girls, of no fixed nationality. It seems that wherever she goes, there is no sense of home, no place that she can belong to. All throughout the poem, there is a strong sense of wanting to belong, but in no way being able to belong, a sense of disappointment and regret. Search for my Tongue was written by Sujata Bhatt. She was born in India in 1956. Her family moved to America, where she was educated, and she now lives in Germany. The poem was first printed in her book, entitled Brunizem, in 1988 (The word Brunizem is a soil, a dark prairie soil which is found in Asia, Europe and North America This may reflect on the fact that she has lived in these areas. ) Search for my Tongue can be split into three parts. The first part is the lines 1 to 16, the second part is the Gujerati (lines 17 to 30) and the last part is lines 31 to 38. The first part of the poem describes how she has lost her tongue or her language. She describes two tongues in the poem, the mother tongue and the foreign tongue. The mother tongue is in reference to her original language, Gujerati and the foreign tongue is her new language, English (At the time the poem was written, Sujata as living in America). The lines You could not use them both together even if you thought that way show that even if you commonly use both languages, one can still dominate and possibly destroy the other one, leaving you with only one tongue. In the second half of the first part of the poem, we can tell that the mother tongue has gone rotten and died, causing the person to spit it out. However, the seed of the tongue is still in the person and comes back to her when she dreams. This part of the poem reflects some of the ideas bought forward by Presents from my Aunts in Pakistan. Both of the poems show a sense of cultural loss, one that is hard to regain. The Gujerati in section two is there for two reasons. One is to isolate the people who cannot speak Gujerati. Although the text can be read without this section, it helps to build up a sense of atmosphere in the poem. The other reason for the Gujerati to be there is that it shows the impact of the dream. It interrupts the poem, like a dream would interrupt, showing that the comeback is sudden, and cannot be controlled. Section three is an extended metaphor, a reflection of what section two is. The language is described as a plant, which has died, but left a seed for a new plant to grow, whilst another plant has taken its place. The first plan t grows from this a takes its place back from the other plant, and strengthens itself grows strong veins as time goes on. This is a way of succouring itself against the foreign tongue. The image the poem gives of both the plants is a very different one. The foreign tongue is given the image of a weed, one which has choked and held back the mother tongue, which is given a more beautiful image of blossoming. There are many similarities and differences between the poems. The ideas of culture are strong in each one, both contributing to the ideal culture of the writers, one which everyone is welcome and can speak the same way, without feeling isolated. Both the poets have been taken from their original, home cultures and thrown into a harsh society to them, one that prevents them from fully finding themselves. Both the poems have strong imagery, which is vivid. An example of this is the phoenix reference of rising from the ashes to be reborn, something both writers either wish to experience or have experienced. The main differences between the poems is the fact that in Search for my Tongue the person recovers their culture, whilst the other person in Presents from my Aunts in Pakistan loses their culture. I feel that Search for my Tongue is a more metaphorical poem, a dream-like one which discusses the aspects of a lost language, a major part in any culture. I feel that it has more influence than Presents from my Aunts in Pakistan as this is more literal and I dont fell has the depth of Search for my Tongue. The culture in both of the poems has shown how moving from one country to another can have a major impact on peoples lives and can affect them in a way which they do not understand or want.

Go Mobile

Go Mobile According to tech monitor SmallBizTrends.com, over 60 percent of online traffic now comes from mobile devices. Unbeknownst to you, your own website may - right now! - be looking like a bad bowl of alphabet soup: text indecipherably tiny, images disproportionately huge, menus misaligned and the contact form stretched out of bounds of a finger-tap. There goes your chance of that interested editor getting in touch with you for a possible commission or that writers group wishing to purchase your book in bulk for their next reading project! With more people buying smart-phones every day, you need to capitalize on this fast-growing market on the Web: ensure you can reach your mobile audience and they can reach you. The easiest way to do this is to create a mobile-optimized website. This is a version of your desktop website customized for the constraints of mobile viewing, especially the small size of the screen and vertical page alignment. While mobile websites are cost-effective and have a wide reach (anyone with a browser can access a website), they do have two constraints: They are limited in what they can do because they are browser-dependent, and features like Flash and Javascript can be tricky to incorporate. Start your website plan Other considerations will include your available budget, your intended purpose and your must-have features. Want to tout your latest award? Or are you more interested in collecting rave reviews for your debut novel? Perhaps youd like to highlight your flexible rates for ghost-writing services. There are a variety of tools, some free, to help you create a mobile-friendly version of your existing website. Google Mobile Optimizer is the most accessible, but also the least customizable. WordPress offers some plugins,  GoDaddy  has an automated system, other online plug-and-play platforms are  GetGoMobi.com  and Onswipe.com. Simply search online for How to set up a mobile website to get thousands of useful results. Do some due diligence, play around with a few options to explore and get a feel of the technology. During implementation, bear in mind the following three key points: 1. Identify . . . the context and content most relevant to your readers/editors. Remember, they are mobile users, which means they are on the move. They dont want to read pages of PDF of sample articles or

BMW Brand Equity Analysis Report(BEAR) Research Paper

BMW Brand Equity Analysis Report(BEAR) - Research Paper Example The introduction provides a brief profile of the company. The report will also provide the current status of the brand as well as its investments in the business sector. Challenges that are being faced by the firm will be provided including recommendations necessary for implementation in order to realize success in the company. The recommendations should be taken into consideration if significant success and consistent quality are to be enhanced. Introduction BMW is short for Bavarian Motor Works which began in the early years of the twentieth century. It first began as an aircraft engine manufacturing in Germany. The success of its 6-cylinder BMW IIIa engine saw it become a publicly traded company (Easton, 2008, p. 1). The license to manufacture automobiles was obtained in the year 1928. Throughout the years, it has been able to gain reputation for innovation, as well as, quality in the automobile, aircraft engines and motorcycle fields. Its reputation has continued to grow owing to its award winning performance and impressive designs. BMW was listed by Forbes.com as the most reputable company in the world in the year 2012. The rankings were obviously based on such issues as people’s willingness to invest in the company, to buy, to work for and to recommend. Their perception of the products and the company were useful in the rankings. The BMW group sponsor is Bundesliga’s club and was also an official sponsor of the London 2012 Olympics. In 2010, it made a six-year sponsorship deal with USOC which is short for United States Olympic Committee. It has also sponsored many European golf events both in Italy and Germany. Status of the brand The brand has the right products that they have put in place, and they have continued to keep them competitive and attractive over the lifecycle. They have a lifecycle that follow a specific nomenclature. The nomenclature is applicable for both the automobiles and the motorcycle (Giuliani, 2012, p. 8). The brand ha s its presence in the global world and has the knowledge to delight customers around the globe. The company is looking into expanding globally to ensure that their innovation is present and known globally. This will also lead to an improvement in their reputation as well as in the loyalty of their customers. Their impressive and unique designs have ensured that the brand sticks to the minds of people. The brand is strong especially in innovation and efficiency of fuel. They have an aim of directing the future of the market using its initiatives. Their innovative initiatives have seen the brand grow stronger and have a competitive advantage over its competitors (Giuliani, 2012, p. 8). They have continued to provide luxury and unique brands that offer a different experience. This means that they have managed to further the joy and fascination of the brand. Their earnings and revenues have grown and have also broken all existing records. This is all in the back of dynamic flourishing o f financial services business and car sales volume growth. The earnings were strong and increased in a tremendous way. This is the reason why the brand is strong as opposed to the other car models. Investments in the business sector The brand is striving for a good balance of growth especially in Europe, Asia and America. This is essential especially if they want to achieve economic success in a volatile environment (Annual Report, 2011, p. 15). The group had discovered that there is future growth in such countries as Russia, Brazil,

Exercise Physiology in Extreme Environments Essay

Exercise Physiology in Extreme Environments - Essay Example The term hypoxia refers to a pathological condition in which the body is deprived of adequate oxygen supply (Wikipedia, 2006a). Physiologists have long been astonished by the changes that occur with adaptation to altitude as the circulatory system attempts to compensate for the increased hypoxia by enhancing certain characteristics. Common reasoning asserts that if the characteristics of circulation at altitude are better than those of sea-level, then sea-level performances should be enhanced among these athletes. For example, training at altitude, anywhere above 3000 meters, increases the body’s number of red blood cells, thus the blood’s capacity to carry oxygen is greater. It seems reasonable that this would enhance sea-level performance as the high altitude athlete’s body uses oxygen more effectively which enables that individual to run farther and faster (Sutton, 1994). However, these assumptions of high altitude training are just that. Contradictory evidenc e suggests that high altitude training is not only ineffective, but the physiological events that occur in the body as a result can be harmful. Ascent to high altitude is accompanied by a progressive fall in barometric pressure and an accompanying fall in the partial pressure of oxygen. â€Å"As low-level dwellers, we are optimally equipped for existence at normal air pressure of 760 mm of mercury, with an oxygen concentration of 21 percent. With increasing altitude, the concentration of oxygen remains the same, but the atmospheric pressure decreases and with this the partial pressure of oxygen falls. This means that the number of oxygen molecules per breath is greatly reduced and this in turn reduces the amount of oxygen available to the blood and tissues in the body† (Quinn, n.d.). The resulting decrease in arterial oxygen saturation (hypoxaemia) triggers a cascade of physiological disturbances that ultimately result in an

Ben & Jerrys Company Analysis - Short Essay Example for Free

Ben Jerrys Company Analysis Short Essay Companies like Ben Jerry’s could definitely be affected by high inflation because of the consumer spending. When the consumers are forced to pay higher prices for products or services that are a necessity, they cut back on products or services that are a luxury. Luxuries that are not a necessity to live like gasoline for vehicles or gas to heat homes or even food will not be bought. Any company that sells a luxury item that is not a necessity to live can be affected by high inflation. With inflation, the price of everything goes up. With that said, the price for companies to buy supplies goes up, meaning that in order to cover their overhead, they will need to find a way to make that money back which could mean layoffs or raising the price of their goods or products. In a recession, companies like Ben Jerry’s could also face the possibility of being negatively affected because of the demand of consumers. Very much like inflation, recession has the same effect; the consumers do not want to spend their money on luxury items. With the recession, there are more people unemployed who are just barely getting by, therefore, will refuse to spend any money on something that does not decide whether they have a home or not, which includes a luxury item like ice cream. Ben Jerry’s could also be affected because of their stock prices. During a recession, the price of stock usually declines. So, their revenue would be affected as well as their stock, which would result in bad overall performance of the company. Speaking from personal experience, any luxury item that I absolutely do not need, I do not buy. I simply cannot put myself in a position to not pay a bill because I want to â€Å"treat† myself. With all this said, Ben Jerry’s provides a reasonably priced luxury item that I would consider a â€Å"feel-good† luxury item. Everyone loves ice cream, young and old. Consumers still need to have a quality of life with the changing economic conditions and if buying an affordable luxury item gives them that, they are going to splurge and buy it. Unlike other luxury items, such as getting clothing and spa appointments, the consumer still gets to feel good and not go broke. Ben Jerry’s makes a one of a kind product, their flavored ice cream, which makes it an easy buying decision for the consumer. The text book also explains that McDonald’s is not hit as sensitive to the economic conditions for the same reason. Their food is reasonably priced and the consumer still gets to feel like they are â€Å"treating† themselves to restaurant food without breaking the bank. Ben Jerry’s has social, product and economic condition missions that make them popular in their industry. Not only do they care about making a profit, but they care about their people, environment and planet. They have mission statements for each of these and they follow through. As a consumer, I would rather buy my luxury item from a company that cares about something other than making a buck like their competitors. They make their ice cream to support causes like the recent Imagine Whirled Peace flavor that hosted a competition and donated money to them to support their peace cause. They also have a foundation that gives grants to non-profit organizations that are working for progressive social change. They hold fund-raisers and rally days. They provide hope, awareness and celebration. They also use naturally and humanly produced ingredients as part of one of their missions as well, which is something that would usually increase the price of any products, but with this company, it is just part of their offering. All in all, they provide more than just ice cream to the consumers which makes them less vulnerable to the economic shocks.

Christmas Traditions Around Th Essay -- essays research papers

RELIGIOUS PRACTICE AND POPULAR CUSTOMS The Bible provides no guidelines that explain how Christmas should be observed, nor does it even suggest that it should be considered a religious holiday. Because of the lack of biblical instructions, Christmas rituals have been shaped by the religious and popular traditions of each culture that celebrates the holiday. On Christmas Eve, churches around the world hold evening services. At midnight, most Catholic and many Protestant churches hold special candlelight services. The Catholic midnight Mass was first introduced by the Roman Catholic Church in the 5th century.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In Greece The Greek Christmas, or Christougenna, pays respect to the Nativity of Christ while also incorporating popular superstitions. On Christmas Eve, Greek children go from house to house knocking on doors and singing Greek songs that tell of the arrival of the Christ child. The family celebration focuses on a Christmas Eve dinner, which, in the Greek Orthodox tradition, follows several weeks of fasting. According to legend, mischievous, often hideous looking elves called Kallikantzaroi wreak havoc in houses for the next 12 days. Burning incense or leaving a peace offering is supposed offer some protection against the elves. Most families decorate a small wooden cross with basil and dip it into a shallow bowl of water. This is believed to give the water holy powers. The water is then sprinkled throughout the house to keep the mischievous spirits away.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In Russia After the Russian Revolution of 1917, authorities of the newly formed USSR prohibited the practice of all religions. After the USSR broke up in 1991, the Russian Orthodox Church revived Christmas rituals. Like the Greeks, some Russians fast during a period before Christmas. Then, at the sight of the first star in the sky on Christmas Eve, a 12-course supper begins, with one course for each of Jesus’ 12 disciples. The meal includes , or beet soup; stuffed cabbage; and kutiya, a dish of whole wheat grains soaked in water for hours and seasoned with honey, nuts, and crushed poppy seeds.   Ã‚  Ã‚  Ã‚  Ã‚  In Italy During the Christmas season Italians perform music at shrines of the Virgin Mary. They also play songs at the homes of carpenters in honor of Saint Jos... ...s and red sashes, and wear crowns of greenery and glowing candles  Ã‚  Ã‚  Ã‚  Ã‚  C2  Ã‚  Ã‚  Ã‚  Ã‚  In Germany The German custom of decorating an evergreen tree at Christmastime has become one of the most popular images of Christmas around the world. At one time, Germany supplied the world with almost all of the decorative glass ornaments for Christmas trees. The Christmas season begins in Germany during the first week of December, when town squares become filled with stalls selling everything from toys to hot spiced wine. On the evening of December 5, children wait for a visit from Saint Nicholas, who brings them gifts. Most children also receive gifts on Christmas Eve. In some parts of Germany, Santa Claus distributes gifts, but in other regions children’s treats are delivered by Knecht Ruprecht, a mythical figure dressed in animal skins. From Christmas Eve through all of Christmas Day and the next day, stores are closed and all work stops as families exchange gif ts, attend church, and wish one another Frà ¶hliche Weihnachten (happy Christmas.) Around the world, every custom celebrates Christmas in a different way...as with famalies in the same culture.

A paper about Apollo 13 Essay

On April 11, 1970, three men were scheduled to fly to and land on the moon. The mission labeled Apollo 13. Alan Shepard, Stuart Roosa, and Edgar Mitchell made-up the original crew members of Apollo 13, but because of an inner-ear surgery, Alan Shepard felt unprepared to fly Apollo13. Jim Lovell, the commander of Apollo 14, was then approached and asked if he would mind switching flights with Shepard. Jim did not think there would be a great difference between the two flights and wanted to get back to the moon. He agreed and his crew began training. (Lovell and Kluger, 60-61) Jim’s crew included Fred Haise, Ken Mattingly, and himself. They gladly accepted their mission. Little did these men know, however, their flight was going to be riddled with problems and be forever remembered for them. The three men should have known that their mission was fated for mishaps when at the last minute Ken Mattingly was removed from the crew because of an accidental exposure to German measles. He was replaced by the â€Å"playboy† Jack Swigert. Jack, who was not taken very seriously by the public, became a huge asset to the crew of Apollo 13. The chosen men of Apollo 13 were to become the second group of men launched towards the moon. Their mission was clear: Get to the moon. Apollo 13 planned to land in the Fra Mauro Formation, an extensive geologic unit covering large portions of the moon. The men were to exit the spacecraft and perform numerous experiments for NASA. These experiments would give information on the composition of the moon’s surface and its formation. Age dating would have been done when the samples returned to earth. This shows the age of the formations and provides an idea of where the moon falls on the geologic time scale. (Godwin, 63) Ken Mattingly, Jim Lovell, and Fred Haise were ready for their mission. This is what they had trained their whole lives for. Devastatingly, Ken Mattingly was not allowed to fly with the crew of Apollo 13 to the moon. Seventy-two hours before the flight launched into space, NASA informed Ken that he had been exposed to the German measles and would not be able to continue with the mission. (JSC) The entire crew including the back-up crew was exposed to the disease. Back-up LEM pilot, Charlie Duke, became sick after being exposed to the disease because of his son.  Even though the entire crew, including the back-up crew had been exposed, Ken Mattingly had not been immunized and would endanger the flight if he were to become sick while in space. (Lovell and Kluger, 88) NASA has strict rules about such things and knew that a sick crew member could not be trusted completely as an operator of a spacecraft. Ken’s crew rallied behind him and fought NASA so that Ken could join them on this mission. Unfortunately, NASA disregarded the crew’s arguments. Jim Lovell became Mattingly’s number one supporter, however. He wanted his friend with him and did not understand why Ken could not go into space. He asked the flight surgeon, â€Å"How long is the incubation period for this thing?† The surgeon replied, â€Å"About ten days to two weeks?† After more discussion about the fact that during lift-off Ken would be fine and when they reached the moon Ken would be healthy, Lovell asked, â€Å"Then what’s the problem? If he starts running a fever when Fred and I are down on the surface (of the moon), he can have that whole time to get over it. If he’s not better by then, he can just sweat if out on the flight home. I can’t think of a better place to have the measles than in a nice cozy spaceship.† (Lovell and Kluger, 89) When Lovell finished ranting, the surgeon still bumped Mattingly from the flight. Jack Swigert replaced Ken for the April 11th launch. Jack Swigert took the place of Ken Mattingly as Command Module pilot. Jack had a reputation as a rambunctious bachelor and had an energetic social life. The public knew of his behavior and during the flight, instead of watching late-breaking news, they watched talk shows that belittled him for such behavior. On April 13th, two days after the launch, ABC was showing The Dick Cavett Show. Dick had one comment about the space flight. He said, â€Å"And speaking of girl watching, did you know our first bachelor astronaut is on his way to the moon? It’s Swigert, right? He’s the kind of guy who they say has a girl in every port. Well, that may be, but I think he’s kinda foolishly optimistic taking nylons and Hershey bars to the moon† (Lovell and Kluger, 4). America knew him as â€Å"the bachelor.† Swigert, however, was quiet, unassuming, and hard-working. The only astronaut unmarried in NASA’s history, Swigert knew this was bad for his image in the 1960’s, but NASA kept him on because he was such a good pilot. Swigert and NASA knew that he was a good pilot, but his lifestyle not his qualifications had been publicized for the public to judge him by. Swigert served in the Air Force after graduating from the University of Colorado. During this time he was a fighter pilot in both Japan and Korea. After earning a Masters of Science from the Rensselaer Polytechnic Institute in 1965, Swigert was selected by NASA in 1966 along with Ken Mattingly, Fred Haise, and nineteen other astronauts. (Godwin) The crew had trained for a good year before the flight was to be launched. During this year, the crew became so close that Lovell and Haise could interpret the nuances and inflections in Mattingly’s voice. This would become valuable when Mattingly would only be shouting commands at the two men while they tried to steer their lander. (Lovell and Kluger, 89-90) So it wasn’t that the crew of Apollo 13 did not believe in Swigert’s abilities, but they had trained with Ken Mattingly for so many months that they were afraid they would not be as successful. To their surprise, Swigert fit into the crew nicely. Forty-eight hours before they were to launch, NASA certified Jack to fly. (Lovell and Kluger, 89-90) With Mattingly left behind in Mission Control, Apollo 13 launched on April 11, 1970 with full faith it would make it to the moon. NASA launched Apollo 13 from Launch Complex 39A at Kennedy Space Center in Florida at 2:13 p.m. (Godwin, 81) The launch went well. The only problems the crew encountered were with fuel cells and the fact that Swigert had not filed his tax returns yet. The Capcom, Joe Kerwin, asked the guys if they had completed their income tax forms. Swigert replied, â€Å"How do I apply for an extension?† Joe laughed. â€Å"Joe, it ain’t too funny. Things happened kinda fast down there and I do need an extension. I may be spending time in another quarantine when we get back, besides the medical one they’re planning for us.† After cracking up the entire mission control, Joe came back on saying, â€Å"We’ll see what we can do, Jack† (Lovell and Kluger, 92). The crew continued with regular business. Little did they know they would be dealing with much bigger problems than Jack’s taxes, but they would also be glad that they had him along. â€Å"Houston, we have a problem† (History Channel). Most people know this saying  well. They’ve said it when things go wrong in their own lives, but for the three men of Apollo 13 and the world it was the scariest phrase they had ever uttered or heard. Quickly after the ship was launched, a NASA technician discovered higher pressure on a helium tank than there was supposed to be. Nothing was done. After liftoff, Apollo 13’s second engine cut off two minutes early. To make up for this, the astronauts â€Å"burned the other four engines an additional 34.† (Space Exploration History) This resulted in a 1.2 feet per second speed gain. On April 13, 1970 after a television broadcast, the men were sent this message from mission control, â€Å"We’d like you to err, stir up you cryo tanks. In addition err, have a shaft and trunnion, for a look at the comet Bennett if you need it.† Jack Swigert did as he was told. (Space Exploration History) This le d to his now infamous phrase, â€Å"Houston, we have a problem† (History Channel). Jim Lovell described the explosion like this, † Fred was still in the lunar module. Jack was back in the command module, in the left-hand seat, and I was half way in between, in the lower equipment bay, wrestling with TV wires and a camera, watching Fred come on down, when all three of us heard a rather large bang – just one bang.† (Compton) All the men thought that the explosion was a joke being played by Fred Haise, but they quickly realized something was seriously wrong. Jim continues to describe his feelings by saying, â€Å"I guess it’s the kind of interesting to know what the feelings of the crew are when something like this happens. When you first hear this explosion or bang†¦you don’t know what it is. We’ve heard similar sounds in the spacecraft before that were for nothing†¦my concern was increasing all the time. It went from â€Å"I wonder what this is going to do to the landing† to â€Å"I wonder if we can get back home.† (Compton) The â€Å"bang† came from oxygen tank #2. The tank supplied oxygen used in the fuel cells, the primary energy source for Apollo 13. The astronauts were eighty-seven hours from home with only ten hours of back-up battery power. The battery power had to be saved for reentry into earth’s atmosphere. (Compton) With the help of mission control on the ground, the crew of Apollo 13 devised a plan to get back to earth safely. In 1968, NASA commissioned twenty-one panels to research aspects of the  Apollo spacecrafts. One of these panels included Jim Lovell and Jack Swigert. Their particular panel was to investigate in-flight fire emergency procedures. (Lovell and Kluger, 31) Jack had even written the procedures for malfunctions in case of such for the Command Module. (CD-ROM) So he and Lovell knew somewhat they way to get them back home safely. They planned to use the Lunar Module to survive. The LM was designed to separate from the Command and Space Module, land two astronauts on the moon, sustain them while they were on the moon, and carry them back to the ship in orbit. (Compton) The Command Module had to be shut down to save the batteries for reentry. Aquarius, the Lunar Module equipped for two men for two days now would have to contain three men for four days. Another problem that arose was the oxygen supply and the falling temperature. If the men continued to breathe normally, they would start breathing in their own carbon dioxide. This would kill them after a period of time. The men had to devise a plan to rid the ship of CO2. The next obstacle they had to tackle was the temperature. It ended up dropping to thirty-eight degrees in the Command Module. As all this was happening, the crew had to maneuver Apollo 13 around the moon, not to the moon, and towards earth. Once the crew was headed toward earth, the men in mission control were in complete control of the crew’s fate. Not only did NASA bring in the normal members of mission control to get the men back safely, but the Apollo 14 crew was there and so was Fred and Jim’s good pal Ken Mattingly. Together they all came up with a way to make an air filter that the crew could use to take away the carbon dioxide. While mission control and the others were hoping to get the men home, Marilyn Lovell and the other wives met at the Lovell home to pray for the crew. Even Neil Armstrong and Buzz Aldrin watched coverage of the tragedy with Marilyn Lovell in her home. (Lovell and Kluger) All of the watchers on were glad when the men finally arrived home safely. The three men trapped in Apollo 13 were on their way home, but first they had to help Fred survive and say goodbye to a friend. Two days before the crew was to say goodbye to Aquarius and the service module, Fred Haise came down with a serious fever. His fever was due to a kidney infection he had  acquired from the lack of liquid intake the crew had been facing. During the time that Fred was battling his fever, the astronauts separated from the Service Module and the Lunar Module, powered up the Command Module, which they would use to return home, and Mission Control said its goodbyes with the famous quote, â€Å"Farewell, Aquarius, and we thank you.† Luckily, the power did return when the crew powered up the Command Module. (Space Exploration History) This had been a worry for the men and everyone at home. Two hours before splash down, Fred Haise reached a peak in his sickness. Jim glanced over at him and he had his eyes closed, hugging himself trying to stop from shivering. At this point Lovell wrapped Haise in a huge bear hug to warm him up. The shivering subsided and they all looked forward to the eighty degree weather in the South Pacific. (Lovell and Kluger) After being held captive in space for eighty-six hours and fifty-seven minutes with no idea if the would ever return home, the crew of Apollo 13 splashed down in the Pacific Ocean. They landed only three miles from the recovery ship, Iwo Jima. (Compton) The landing is the most accurate landing in the history of manned space flight. Apollo 13 wasn’t the last flight to the moon, there were four others, but none of the men who had flown with 13 ever went back into space. Ken Mattingly was the closest astronaut to Apollo 13 to ever fly. He was part of the Apollo 16 mission. The men of Apollo 13 all retired from NASA shortly after their fated mission. Jim left in 1973 and went on to work in telecommunications. Fred’s Apollo 19 mission was cancelled and he left the agency in the late 70’s. Jack, the surprise hero of the mission, left the agency immediately after splashdown. He returned to Colorado and entered politics. (Lovell and Kluger, 366-367) In November 1982, he was elected to the U.S House of Representatives. Unfortunately, Jack Swigert died of bone cancer days before he was to be sworn in. For three men who were not supposed to fly to the moon together, the crew of Apollo 13 became closer than any other flight crew before and showed a courage never shown by astronauts. They never copped o ut. When thoughts of â€Å"poison pills† and suicide starting entering their minds, they kept their efforts focused on getting the spacecraft back home. (Lovell and Kluger, 1) They had a pride to up hold. They had the pride of NASA and the United States. All of the men  had been soldiers. Jack Swigert fought in Japan. He knew what it was all about. The mission clearly was to get to the moon, but after the explosion of the oxygen tank the mission became life. It became teamwork. When Fred Haise became ill, the other two crew members made sure they took care of him and brought him home. (Lovell and Kluger) And in return he made sure he got them at the correct angle so that they would not catch on fire or bounce off the earth when reentering the atmosphere. Everyone pulled together in space and on the ground to get these heroes home. They came together like a family in a time of need. For this, they will always be remembered and looked at as heroes of the United States Space Program. For a mission that was forced to be labeled a failure, Apollo 13 was a great success for humanity and NASA.

Tesla motors

The focus of this communications plan is Teasel's Toronto debut. While creating awareness or changing attitudes are important for Teasel's success in the high-end electric performance car market, the company's success is ultimately measured by its sales figures. Sales are a more concrete way of measuring the effectiveness of communication efforts. For this reason the objective is as follows: Create 30 sales by the December 2010 debut of Taste Motors in Toronto.STRATEGY Two approaches to selling high-end automobiles High-service is another draw for luxury re most effective: exclusivity and service. And performance automobiles. BMW offers training courses to those who purchase its Exclusivity is commonly cited as a way to more expensive cars. 3 Ferreira offers custom generate hype for luxury and performance paint colors and free gear. Taste Motors Inc. Automobiles. According to Catchall Kelly, feature uses the high-service approach by sending its writer, Toronto Star, the new Lexus Lea f's mobile service units to make house calls to â€Å"looming rarity [is what] makes the ALFA such a maintain vehicles. 4 hot commodity' for a car priced at $375,000.In an era with limited luxury goods sales, a Another example of the use of exclusivity personal sales process is more important than can be seen in the case of Ferrier's Mezzo. Ever. 5 This is why the strategy that will be used Building up to the release of Ferrier's Mezzo, an will foster close customer-seller relationships. Enormous amount of buzz was generated from Another strategy used by many organizations the vehicle's limited distribution. The Mezzo was in a recessionary luxury goods market is offered to only 400 people worldwide, people targeting extremely wealthy consumers who ho previously purchased a Ferreira OFF and are always willing to spend on expensive items. Ferreira OFF. 2 The result was a media frenzy.The For Taste these people can be seen as a core car's exclusivity made reviewers excited about audie nce as well as key influences. The rare chance at a test drive. Few Taste vehicles have been available to For these reasons, the primary strategy Toronto reviewers so there is likely a sense of will be to use exclusivity to generate anticipation for the company's products. Taste hype and therefore sales leads for Taste will use scarcity to drive sales and hype in a icicles. Similar way. Http:,'/'. NP. N. r;. N'. Thetas. Com/wheels/a elm 8540– new-375-000- Lexus- likely-to- become- instant-classic 2 http://www. Seriousness. Com/cars/top-Ferreira-Mezzo. Tm http://www. BMW. Com/ http://www. Testators. Com/about http://blobs. Bent. Mom/Bennett NP=712 TACTICS ; Exclusive vehicle test drives for key people and media at GTAG race track or closed course in the Fall with Jay Leno ; Interviews w/ celebrity owners of Taste vehicles (egg. Jay Leno, Chris Bosh) ; Swag/Apparel -Leather Jackets, watches for auto Journalists and PIP attendees (use Ross promo with Role/Harry Rosen) ; Exclusiv e PIP Toronto cocktail party / art show, with the Taste Roadster as art – in boutique store, set up to mimic a gallery ; Provide attendees first opportunity to book an appointment, order or test drive ; Tours of showroom/boutique store. Media, auto aficionados, invite only ; Newsletter in advance targeting key audiences ; Info packages ; Advertising through news media (egg.Globe and Mail Taste exclusive in the Wheels section) ; Media kit for launch event ; Partner with Honda Indy Toronto July 16- 18 2010 to provide showcase for vehicle, Media kit for media track day at Toronto Motivators Park in Cayuga, ON with PR team on-site to field inquiries ; Associated interviews and photos can be ; Social media tactics including news release, website/Trinitrotoluene/Faceable utilized through online campaign AUDIENCES This communications plan has various key audiences. The audiences were selected for their influence on other people as well as their interest in and ability to afford a pe rformance electric car. All of the segments listed appreciate appeals to exclusivity. Corporate Executives Based in Eastern CanadaWho they are: ; Live and work in Toronto or Montreal ; Earn over $250,000 annually ; Canada's â€Å"Top 40 Under 40† ; Often in the technology sector ; Show you are ahead of the curve; go green by driving a Taste Roadster ; Taste Motors' cars blend style, acceleration, and handling with advanced technologies that make them the quickest and the most energy-efficient cars on the planet. Tesla Motors Andrew Martin COMM 336 Informative Paper 4/4/2013 Tesla Motors Tesla Motors is a car company that designs, manufactures and sells electric vehicles. This public company was founded in 2003 by Ian Wright, JB Straubel, Marc Tarpenning, Martin Eberhard and most notably Elon Musk. Its headquarters is located in Palo Alto, California, with its main production plant in Fremont, California. The company was named after Nikola Tesla, a renowned electrical engineer and physicist. Its goal is to increase the number of EV’s (Electric Vehicles) available to the market to help make it more mainstream.Currently, Tesla motors have produced two models, the Tesla Roadster and the Model S, and has unveiled a third, the Model X. In the Future, the company plans to produce family-sized minivans, electric SUV crossovers, and electric fleet vans for municipal governments. Other business includes collaborations with other companies such as Toyota, Mercedes, Daimler, Freightliner Trucks and Panasonic. Although the company has earned much success, it has hit its share of bumps along the way such as lawsuits, recalls and founder disputes.The company began when two teams wanted to start an electric car company and since their goals were similar, they joined forces to better their chances of success. The most famous of these entrepreneurs, and one of the most important and iconic figures to the company, is Elon Musk. His success began with his first company Zip2, which was bought out by Compaq for $304 million. Then he co-founded what eventually became PayPal, which was bought out for $1. 5 billion by Ebay.Elon co-founded a third company named SpaceX in 2002 where he is currently the CEO and CTO. SpaceX is a shipping company, in that it ships cargo with huge Falcon 9 rockets into space, supplying NASA’s cargo to the International Space Station. This leads us to his co-founding of Tesla Motors, where he oversaw the company’s first car, the Tesla Roadster and eventually took the position of CEO. Tesla Motors is not the first car company to produce pure EVs. In fact, EVs have been around since the 1800’s and outnumbered combustion engine vehicles.Since then, combustion cars held the market and EVs were for the most part out of the automobile scene until the 1900s. GM and several other car companies produced experimental EV’s in limited numbers but their motives were self serving, including fulfilling government emission mandates. GM’s EV1 was leased only and were crushed after the lease was up 3 years later. EV’s first found a foothold in the auto market with the introduction of the hybrids. Toyota’s Prius was the first mass-produced hybrid gasoline electric car, which was introduced to the global market in 2001.To date, the Prius has sold over 2. 5 million cars worldwide and is the world’s best selling hybrid. Since then, many other companies have produced their own versions of hybrids such as the Chevy Vol t, and the Nissan Leaf, the world’s top selling EV. From the start, the Tesla Motor company has had a strategy for entering the market as an EV auto maker. It is difficult enough to start a new car company without a long built reputation, but to enter a new and uncharted market is bold and very risky.To do this, Tesla first would build a sports car with low production numbers in order to prove their technology. Next, they would shift do to luxury models that are more affordable and their last step is to build affordable EVs to compete with economy cars already on the market. In 2008, Tesla Motors started selling its first EV, the Tesla Roadster, which was just a Lotus Elise with a Tesla electric drive system. It was designed to compete with other sports cars in its price range.Not only was it Tesla Motors first production vehicle, it was the first highway-capable all-electric vehicle in serial production for sale in the US, and the first production car to use lithium-ion batt eries, allowing it also to be the first all-electric car to have a range greater than 200 miles per charge. Its 288HP electric engine allows it to accelerate 0-60 in just 3. 7 seconds. This power has allowed it to win the Monet Carlo Alternative Energy Rally and the Federation Inernationale di I’Automobile. The EPA rates the Roadsters range at 244 miles but at 25mph, it can accomplish 300 miles, the urrent distance record for a production EV. Production ceased in 2012 and over 2,250 Roadsters have been sold worldwide. Tesla’s next move was to build a more practical 4 door sedan for a broader market. These would be built at the Tesla Factory in Fremont, California. Unlike the Tesla Roadster, the entire car would be built at the factory rather than just putting a motor in an existing car. The Model S is the first production car to come out of the newly purchased factory and deliveries began in June of 2012. Three packages are available, with the Performance package boast ing 420 hp and an EPA range of 265 miles.Although the car weighs over 2 tons, its low center of gravity allows for excellent handling and because it’s driven by an electric motor with no gear box, it can still accelerate from 0 to 60 mph in 4. 4 seconds. Another difference of the Model S over the Roadster is its charging ability. An optional supercharger can add 150 miles of range in just 30 minutes and can fully charge the cars battery in just one hour. Tesla is adding Supercharging stations across the country and is free to use for Tesla owners. These Supercharging stations are solar powered and any extra power is fed back into the grid.From a normal 110V/12A outlet, one our adds 5 miles of range and from a 220V/40A oulet, one our adds 31 miles of range. The Model S has received much appraise and has one several rewards including 6 Car of the Year Awards. The Model S starts at just $62,000 for the basic model and its top model costs $87,400 USD. In 2014, the Tesla Factor wi ll start full production of its second EV, the Model X. This model is an SUV with several innovations and some impressive performance. First, it doesn’t have side mirrors but instead uses cameras to reduce its coefficient of drag, making it more aerodynamic.Next, it has uses hinged falcon-wing doors, allowing easier access for rear passengers. The performance model has two motors, allowing for four-wheel drive and accelerates from 0 to 60 in just 4. 4 seconds. Its range is similar to the Models S and is said to be 270 miles. Although it weighs 10% more, it shares 60% of the Model S components including its 17† touchscreen control panel, but unlike the Model S, it has two touchscreens on the steering wheel for multi-function control. In order to build its EVs, Tesla Motors first needed to find a place to build its line of cars.It first planned to build a factory in Albuquerque, New Mexico but was canceled and a factory in San Jose, California was also canceled due to cos t. Fortunately, the economy went south in 2008 and the NUMMI plant occupied by both GM and Toyota was abandoned. In 2010, Tesla Motors purchased the factory building for $42 million. Most of the 370-acre facility is unused and the only activity seen is the Tesla Factory’s production of the Model S. Not only did Tesla acquire the 5,500,000-square-foot main building, but they also acquired over $17 million in manufacturing equipment and parts, making the start-up cost of Tesla Motors less.Currently, around 1,000 workers are employed at the factory, producing 20,000 vehicles a year. Along with its own line of vehicles, Tesla Motors also has several collaborations with some well known company’s. Daimler’s Mercedes line had Tesla build electric powertrain components for its A-Aclass E-Cell, which has a 124 mile range. Only 500 of these cars were built in Europe to test the market. Another project Tesla is currently working on for Daimler is the power train for the Sm art Fortwo vehicle. In July of 2010, Toyota announced that it would be working with Tesla Motors to produce an electric version of the RAV4.Toyota converted 35 RAV4s for evaluation, using the power pack from Tesla’s Model S and powertrain components. Freightliner Trucks are also working with Tesla, using their battery packs for their Custom Chassis Electric Van. At Tesla, workers have passion for doing the right thing for the world. People are overworked and underpaid, but are endlessly fueled by a desire to tackle one of the most important challenges society has ever faced, protecting the planet. Giving future generations a good place to live is important to everyone at Tesla, unlike some other companies.One example was GM’s EV-1 electric car, which was built in the late 1990s. GM didn’t build an EV-1 to help the planet, but rather to fulfill a California mandate for a zero-emission vehicle. After fulfilling this mandate, all EV-1s were repossessed from lease a nd most were crushed. Unlike GMs self sabotaged EV-1, Tesla’s Model S and other models are out to create a paradigm shift and it all starts with the corporate culture. Tesla’s internal communication mediums include phones, pagers, video networking, email and everything a normal office would expect to have.A less obvious, but perhaps the most important type of internal communication is person to person. Tesla’s offices allow for this by leaving the office open. Different teams are all in the same room, so that communication is done on a personal level from one department to another. This open environment office space approach helps the synergy of the entire Tesla team. Being a high tech auto company, Tesla also communicates externally by all the ways a tech company should. Their website includes a forums section that allows owners and non owners to make posts and comments on a number of Tesla topics.This is a way for customers and enthusiast to communicate with t he company directly on the site. Tesla also keeps a blog on their site to keep the community up to date with the company. Along with their website, Tesla also has a Twitter, Google+, Facebook and Vimeo pages. Tesla also has the ability to directly communicate with their cars aswell. When a new firmware version comes out for the car, it can automatically download and update the new firmware. In one case, a Telsa customer was trying to charge his car at one of Tesla’s super chargers but the car would not charge.The owner called Tesla and they were able to send a firmware update within an hour, which fixed the problem. Another public relation strategy is to off the superchargers free to Tesla costumers for life. Some of the communication challenges for Tesla have been the negative media about the company. One incident included a lawsuit with the BBCs popular auto show called â€Å"Top Gear. † Tesla’s Roadster was featured in an episode and it was written in the scr ipt for the car to rail. Overall, the episode put down the car in a negative way.Tesla Motors took them to court but the case was not successful for Tesla. Another incident was a NYT reporter giving the car a negative review. In defense, Tesla released data to compare what the journalist said and how the car was actually driven. In the end, the journalist was discredited. In general, Tesla Motors and its vehicles have a very positive public relationship. Before the Model S was released to customers with reservations, Tesla held events that would allow customers to test drive the car in order to ease the tension of eager clients.These events were also good opportunities for reporters to get a look at the new EV. Since then, there have also been many other events, showcasing the car. Elon Musk and other important head figures of the company often speak at these events. Other positive publicity and exposure has been done though the media. The National Geographics Channel had an episode of â€Å"Megafactories Supercars† covering the Tesla Factory as it produces the Model S. Another popular outlet for Tesla media are videos available on sites such as Vimeo and Youtube and the Tesla website.

Negotiation in the Workplace Essay Example

Negotiation in the Workplace Essay Example Negotiation in the Workplace Paper Negotiation in the Workplace Paper Negotiation in the Workplace Name: Institution: Negotiation in the Workplace Introduction Within the office setting, time keeping and efficiency in performing duties is an important aspect of being an employee. The supervisors also carefully assess these and other duties to make conclusion on the level of employee productivity. When employees fail to deliver on their time schedules and productivity, it causes conflicts within the workplace especially between the supervisor and employees. The situation concerns two main people: Lisa and Marion. In this case study, there are two main parties. Lisa, who is an employee in a public relations company had recently transferred from overseas and is currently living in Australia with her parents. Lisa has a tight schedule that involves working the whole day at the office and then attending an evening course from 6-9 pm for two days every week. Additionally, Lisa also accompanies her sick mother to physiotherapy twice a week. On the other hand, Marion who is Lisa’s employer demands increased productivity levels from her empl oyee. Her main demand involves Lisa developing a regular and predictable pattern of work. Currently, both parties have slightly compromised, but the new arrangement was not effective as Lisa still came in late. Analysis Negotiation involves a discourse between several individuals or parties with the purpose of reaching a compromise, understanding, resolve a conflict, or to fashion outcomes to persuade a variety of interests demanded by the parties involved in the negotiation process (Forsyth Kay, 2008). Forsyth (2008) states that â€Å"†¦negotiators are at pains to take the broad view, to understand the other person’s point of view and what they are trying to achieve and why† (Forsyth and Kay, 2008 p. 87). Negotiation is a course of action where every party concerned attempts to thrash out benefits for themselves at the end of the negotiation (Michael, 2011). The main purpose of negotiation is to reach a compromise. Mannix et al (2008) states â€Å"†¦negotiation may occur among multiple members of a single group (within-group), including among factions or coalitions within the group† (p22). Within the workplace, numerous complications emerge that may require a negotia tion process to solve them effectively (Gatchalian, 1998). As Lyons (2007) argues â€Å"†¦we negotiate with other parties only when we can get more from an agreement with them, than from the other options we have† (p7). Each negotiation case is unique and, therefore, a negotiation process such as this will produce several results (Lyons, 2007). The main problem between Lisa and Marion involves proper time management and allocation of tasks in the public relations firm. The major cause of this problem revolves around Lisa and her inconvenient time demands that constantly made her delay the workplace tasks. These demands include taking her mother to the hospital and attending evening classes. The clash between Lisa and her employer Marion has occurred due to different priorities and responsibilities within the workplace. On one hand, Lisa needs to work, increase her education and take care of her ailing mother. On the other hand, Marion demands a more organized working environment particularly concerning Lisa’s department. She requires regular working hours that are covered by all employees fully. David (2010) asserts, â€Å"†¦people differ, and they use negotiation to handle their differences† (p18). The negotiation theory demands that people should make separate, dynamic decisions, and this can be inferre d to fashion a compromise between the two parties (David, 2010). The impact of the stalemate is twofold. On the employer’s side, Marion is bound to realise losses in the company’s productivity owing to the underperformance of one of her employees. The firm will also experience an increased labour burden arising from uncompleted tasks and pileups caused by Lisa’s absence and late coming. On her part, Lisa risks being demoted, transferred to another department, or even being sacked altogether. Currently, Lisa finds it extremely difficult to juggle between work and family life and this puts pressure on her productivity levels significantly lowering them. According to negotiation analysis, these two individuals are intelligent and competent enough and should seek out a mutual, concerted decision. In this situation, they can adopt an integrative negotiation and should desist from being distributive. A distributive negotiation would mean that either Lisa or Marion would have to be disappointed when they lose. Recommendation and Solutions The negotiation theory incorporates decision-making approaches as well as negotiation analysis. In this case, decision making approach will be applicable as the situation will require the person or people in authority to make decisions. Kochan (2003) maintains â€Å"†¦the essence of negotiation lies in identifying the interests of those involved and satisfying mutual interests while finding efficient and equitable tradeoffs†¦Ã¢â‚¬  (p33). The negotiation analysis approach will also be used, as the two parties will have eventually to come to an agreement. Several solutions exist that can solve the emerging problem in the public relations between Lisa and Marion. One of the solutions would be to entirely change Lisa’s working hours and transfer her to the night shift. This way she will have ample time to take care of her mother during the day and have time to attend her evening classes just before reporting for the night shift. These two responsibilities were the ma in issues on which her employer, Marion had focused. Evaluating alternatives is important as it provides other channels through which the problem shall be solved (Michael, 2011). The next solution would be to look for another receptionist that can cover Lisa’s tasks during the specific hours and days that Lisa would not be able to make it to the office on time. The alternative secretary should be able to solve the problem arising between the employee and her employer. Lastly, Lisa could be transferred to another department or position that would be less demanding and allow her to have time to further her studies and take care of her mother. The first solution can prove to be cumbersome and chaotic for both Lisa and her employer. Marion might end up with another receptionist who may not be competent and conversant with the workings at the office. Lisa will also be significantly inconvenienced as she would have to reorganize her program altogether. The next solution of employ another secretary would have adverse effects on the company’s financial reserves and slow down work in Marion’s’ office. Transferring Lisa to another department would also mean numerous inconveniences for her as she adjusts to the new settings, work description and employer. Negotiation is successful only when both parties accept the agreement (Forsyth and Kay, 2008 p. 89). Therefore, Marion should accept the terms as this would leave both parties satisfied. Justification In this situation, the best solution would be one that offers the least discomfort and disruption of lifestyle to both parties. Michael (2011) argues that â€Å"†¦in a principled negotiation process, the focus is on the interests behind the position† (line 38). Marion, the employer should accept to take up an assistant receptionist. In this way, Lisa would still be able to accompany her mother for therapy and attend her evening classes. However, the following aspects should be stressed. The hiring of an assistant receptionist does not mean that Lisa’s responsibilities and expectations will be lowered or reduced in any way. Lisa would still be expected to show up and leave at a certain time agreed between her and her employer. The assistant’s main role is to cover for Lisa and, therefore, her services would be necessary on the hours that Lisa would be absent. In the short term, Marion would have a hard time as the new assistant would have a difficult time getting used to the program and being productive. Marion would also have to allocate increased company funds to pay the assistant and furnish her desk and other related expenses. However, in the long term, the public relations office will be more streamlined and effective in performing its duties because of two factors. One, Lisa and her assistant would be more organized and coordinate in their operations at the office. Their combined contributions would lead to a higher turnover for the company (Kochan Bruce, 2003). Therefore, this solution may seem disadvantageous in the short term, but in the long term, it is a relatively cheap and easy way to invest in the future of her receptionists, solve some of the issues plaguing Lisa and organize the office demands. This solution is also fair as Goldman Shapiro (2012) argue that negotiation â€Å"†¦makes a situation fair† (p29) The game theory element in the negotiation theory can be used to explain why this solution was the most appropriate. Game theory proposes the employing of mixed strategies of conflict and cooperation in varying levels to achieve a compromise that is satisfactory to both parties. In this case, Marion who is Lisa’s employer needs to choose slight cooperation with her situation but also ensure that her productivity does not deteriorate. Therefore, the assistant receptionist would represent Marion’s decision to cooperate with Lisa. In return, this would have the effect of increasing her morale and result in higher output in the workplace. The game theory has the advantage of providing wholesome solutions when applied (Mannix et al, 2011). According to Fells (2012), one crucial feature of most negotiations is the need for reciprocity. He states â€Å"†¦reciprocity is a feature of many social interactions including negotiations. What one party does tend to be matched or reciprocated by the other.† (Fells, 2012) Implementation and Conclusion The solution will be implemented in two phases. The first phase will involve the orientation period where the assistant secretary will be guided through the office schedule, protocols and procedures by a joint team consisting of Lisa and any other human resource officer. This grace period should last for a maximum of a month after which the assistant should be fully settled and well briefed on the daily operations in the office. The next phase is the most critical one. At this stage, Lisa can adopt the new schedule that would allow her to conduct her personal businesses (studying and tacking care of her mother) without the hindsight that there is unfinished work at the office. During this period, the employer will also be closely monitoring both employees to ensure that the new system is correctly implemented. Other areas that may need reform would be human resource and finance departments that would have to include the new employee into their records. In summary, the problem existe d between Lisa and Marion, her employer. The issue of time management had created a conflict between Lisa and her employer. The solution arrived at was to employ an assistant secretary and this enabled the office to be more efficient. Luecke (2010) asserts that negotiations officially end â€Å"†¦with some form of resolution. Resolution might take the form of one party walking away†¦a written agreement may be signed, complete with enforcement mechanisms† (Luecke, 2010, p.34). References David C. (2010). ‘Getting to yes’ through negotiation. The Quill, 98(1), 37. Fells, R. E. (2012). Effective negotiation: From research to results. Cambridge: Cambridge University Press Forsyth, P., Kay, F. (2008). The art of successful business communication. London: Institution of Engineering and Technology. Gatchalian, J. C. (1998). Principled negotiations – a key to successful collective bargaining. Management Decision London Then Bradford-, 36, 222-225. Goldman, B., Shapiro, D. L. (2012). The psychology of negotiations in the 21st century workplace: New challenges and new solutions. New York: Routledge. Kochan T., Bruce. D. L. (2003). Negotiations and Change: From the Workplace to Society. Ithaca. N.Y. Cornell University Press. Luecke, R. (2010). Best practice workplace negotiations. New York: American Management Association Lyons, C. (2007). I win, You win: The essential guide to principled negotiation. London: A C Black. Mannix, E. A., Neale, M. A., Overbeck, J. R. (2011). Negotiation and groups. Bingley, U.K: Emerald. Michael L. (2011). Don’t leave good business on the table: Five strategies to negotiate win-win deals. Agency Sales, 41(5), 34.

Dont Begin at the Beginning

Dont Begin at the Beginning Dont Begin at the Beginning Dont Begin at the Beginning By Simon Kewin If youre a fiction writer, youll be aware of the need to grab a readers attention as early as possible; to hook them, preferably, on your very first page. One key technique for doing this is to start your story in medias res.   The Latin expression in medias res means into the midst of things. Used as a literary term, it refers to starting a story by jumping straight into the middle of the conflict or action. Its often a temptation for writers to start by providing all the background information for their story, all the character and location detail theyve laboriously worked out. But this exposition or infodump can be very boring.   A better approach is to skip the exposition, at least temporarily, and dramatize your works central conflict from the beginning. As well as immediately involving the reader, this helps set up narrative tension : the reader wants to know why the described conflict is happening. Explaining too much up front can deflate this intrigue. Over time you can slowly reveal the explanation in what will, hopefully, be a satisfying and engrossing process for the reader.   Filling in the back-story can be achieved in several ways : via flashback, for example, or by having your characters recall prior events. The skill is in providing the reader with just the information they need, without either overwhelming them or leaving them bemused. The best approach is to reveal your back-story in dribs and drabs so that a lot of the time, your readers aren’t even aware they are being informed.    Of course, theres nothing wrong with writing long sections of factual information for your own use, as you work out the details of your setting. In many ways, this is a good thing. Just dont expect your readers to wade through all that before they reach your actual story. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:7 English Grammar Rules You Should KnowStory Writing 101Starting a Business Letter with Dear Mr.

Comparing and contrasting the Frye standard, [Frye vs. United States Term Paper

Comparing and contrasting the Frye standard, [Frye vs. United States (293 F. 1013 (DC Cir 1923)], with the Daubert standard [Daubert v. Merrell Dow Pharmaceuticals (509 U.S. 579 (1993) - Term Paper Example s called â€Å"Fyre in drag.† Problems have come up with this standard, due to the fact that it has led to eyebrows being raised regarding the vitality of the standard and on its flexibility to be able to adjust to different situations and fresh and new scientific matters, where "general" or "widespread" approval is not gathered. Conversely, whether fresh or new, supposedly scientific matters are issues of significance to the court have been quizzed. As a substitute to this standard, many law courts apply Rule 702 of the  Federal Rules of Evidence, as the basis for professional testimony and scientific evidence. In my essay I will provide an explanation of how courts view science and how that view has changed over the last century. I will make also make a prediction of future evidentiary issues for forensic evidence and explain whether forensic evidence in criminal investigations and trials will increase or decrease over the next two decades.   Jason Daubert and Eric Schuller were born with abnormal birth problems that relate to the physicality of the body. Both them together with their real parents had decided to take legal action against Merrell Dow Pharmaceuticals Inc, which is a branch of Dow Chemical Company, which is solely situated in some state court in the state of California in the United states of America, They believed that a specific drug in the name of Bendectin had caused the birth abnormalities. Merrell Dow thus transferred the case to federal court, and then made the move for Summary judgment owing to the fact that their legal committee submitted records indicating that no published scientific research and experimentation pointed out a connection between Bendectin and birth abnormalities. Daubert and Schuller, forwarded their professional evidence formulated by themselves which postulated that Bendectin might cause abnormalities resulting from the birth process. In the case in the year 1923, Frye vs united states, 293 F1013(D.C Cir 1923), the